STRATEGIES USED IN SEO BY BLOGGERS
Seo is a technique used to maximize traffic in sites by bloggers and site users. The more traffic a site has the higher the ranking in search engines. This means that if your site has a high ranking, when one is searching for something relating to your site, your site will be the first they see and probably visit. Traffic in sites helps bloggers gain multiple revenue and hence great competition to maintain the high rank by all bloggers. This competition calls for bloggers to strategize on ways to ensure high traffic to their sites. These strategies can be grouped into two
a. White hat seo technique
b. Black hat seo technique
White hat seo strategy
This strategy uses genuine tactics to gain traffic to site. It is concerned with bloggers using the right means to gain traffic. This includes;
· writing quality content
· ensuring consistency in terms of quality and intervals at which one updates their content,
· using the right format to deliver your content which involves proper use of heading and titles for your site and content
· Correct use of images and videos in your content in that the media should help add value to your content.
· Have the relevant and necessary site information
· Your site architecture should be appropriate for the type of content you are providing and also your targeted users.
This technique is highly recommended as it has very many advantages and is also a very inexpensive marketing strategy. However it can only be useful to bloggers who are patient enough and plan to stay in blogging business for long.
Black hat seo technique
This technique involves disingenuous tactics used by bloggers to lure users into visiting their site even though they do not have anything to offer to that user. It’s a form of scheme that fraud bloggers use to gain traffic to their site. It’s a short term technique and involves a lot of risk as it does not use legal means to market the sites in question. Some of the strategies this technique uses include;
· Stuffing your content with the keywords that are trending to increase their ranking.
· Inappropriate use of links where the links do not direct the user to the desired content but a totally different site with irrelevant content.
· It also involves using pop up links that promise the user to take them to a better part of the content they are interested in only to be diverted to other sites.
Both of these strategies whether black or white hat seo are aimed at increasing visits to sites in bid to get a higher ranking. The choice you make when deciding which strategy to use determines how long you will last in the business. Black hat seo mainly aims at gaining quick cash and is associated with fraudsters. They make fake promises just to keep you in their site. Choosing this strategy also exposes you to many law issues as users may sue you for fraud. However the white hat seo is a most appropriate strategy to get and maintain great traffic and keep you on top in ranking.
Seo is a technique used to maximize traffic in sites by bloggers and site users. The more traffic a site has the higher the ranking in search engines. This means that if your site has a high ranking, when one is searching for something relating to your site, your site will be the first they see and probably visit. Traffic in sites helps bloggers gain multiple revenue and hence great competition to maintain the high rank by all bloggers. This competition calls for bloggers to strategize on ways to ensure high traffic to their sites. These strategies can be grouped into two
a. White hat seo technique
b. Black hat seo technique
White hat seo strategy
This strategy uses genuine tactics to gain traffic to site. It is concerned with bloggers using the right means to gain traffic. This includes;
· writing quality content
· ensuring consistency in terms of quality and intervals at which one updates their content,
· using the right format to deliver your content which involves proper use of heading and titles for your site and content
· Correct use of images and videos in your content in that the media should help add value to your content.
· Have the relevant and necessary site information
· Your site architecture should be appropriate for the type of content you are providing and also your targeted users.
This technique is highly recommended as it has very many advantages and is also a very inexpensive marketing strategy. However it can only be useful to bloggers who are patient enough and plan to stay in blogging business for long.
Black hat seo technique
This technique involves disingenuous tactics used by bloggers to lure users into visiting their site even though they do not have anything to offer to that user. It’s a form of scheme that fraud bloggers use to gain traffic to their site. It’s a short term technique and involves a lot of risk as it does not use legal means to market the sites in question. Some of the strategies this technique uses include;
· Stuffing your content with the keywords that are trending to increase their ranking.
· Inappropriate use of links where the links do not direct the user to the desired content but a totally different site with irrelevant content.
· It also involves using pop up links that promise the user to take them to a better part of the content they are interested in only to be diverted to other sites.
Both of these strategies whether black or white hat seo are aimed at increasing visits to sites in bid to get a higher ranking. The choice you make when deciding which strategy to use determines how long you will last in the business. Black hat seo mainly aims at gaining quick cash and is associated with fraudsters. They make fake promises just to keep you in their site. Choosing this strategy also exposes you to many law issues as users may sue you for fraud. However the white hat seo is a most appropriate strategy to get and maintain great traffic and keep you on top in ranking.